Making sure your business is easy to find is the number one key to
ensuring your success these days – especially digital marketing success.
However, this isn’t as easy as it sounds. The detailed process of helping
your company stand out from your competitors can be both time
consuming and difficult.
However, Google My Business has helped local businesses gain more
exposure and convert more local prospects into paying customers. This
local listing platform helps to attract more consumers in the area who
may be searching for your type of product or service.
The problem is, there are still millions of local businesses that have not
yet capitalized on this critically important marketing platform.
All it takes to turn Google My Business into a profit machine is to
complete your profile, add as much information as possible, and
optimizing it for higher rankings. But most businesses struggle with that
very first step, which is to complete your profile. Very few business
owners are completing their profiles to 100%. However, if you want to get
the best results, this step cannot be ignored.
Here are a few tips to help you get started won the right path:
Make Sure Your Business is Actually Listed
Of course, before you can focus on getting a 100% score, you need to
first make sure you’re listed on Google My Business. Type in your
company’s name, address, or phone number into Google search and see if
anything comes up. If so, you know you’re listed and you can proceed to
completing and claiming it. If it’s not listed, you want to create a listing
for your business as soon as possible.
Filling Out Your Profile
If you want to get a 100% score, you’re going to need to ensure that your
profile is completely and accurately filled out. First, fill in all the required
fields. This actually contributes towards a great bulk of your score. It
includes fields such as:
Your company name as used in your everyday real world business
Your physical address
Your local phone number
Once you have the basics filled out, you get additional score points for
Your company website address
Your company email address
Hours of operation
Detailed description of your business
Pictures and Videos
Strategic keyword placement
… and more
The good news is that it is really simple to see what you need to do to
improve your score via the Google my Business dashboard. Simply log in
and take a look to see what your next steps should be. This is indicated
by the profile completion bar shown on the dashboard. Should you need
help with anything, it may be best to get the help of a professional local
The change from Google’s 7-pack, to a reduced 3-pack has had a major
impact on local SEO. Many businesses struggled to get featured when
there were seven spots available. Now getting into the top three can
seem like rocket science. The good news is that this goal is not
However, it does take time, skills, and knowledge to get it done. Being
seen by local consumers just as they’re searching for your type of product
or service is the most targeted type of marketing known today. But
getting there can be tricky unless you really know what you’re doing.
To help you get started down the right path, here are three helpful tips:
1. Get more citations
When it comes to ranking your local listing, one thing Google pays close
attention to is how often a company is mentioned in other sources. In
other words, it looks for “citations” to validate your business. A citation is
a mention of your business name along with another piece of business
information anywhere on the web – with OR without a link back to your
The additional information could be your phone number, website URL, or
physical address – combined or individual. In order to count as a citation,
the information must be an EXACT match to the information on your
Google My Business listing.
Citations help prove to the search engines that you are a real company;
therefore, the more of them you have from quality sources, the better
your local listing rankings will be.
2. Add photos to your listings
It’s no secret that consumers love photos. The more, high quality images
you have on Google local listing profile, the more appealing it will be to
potential customers. This goes farther than Google; Yelp has even
published advice on how to optimize your business listings, claiming that
photos make a massive difference. It even goes as far as to say that
according to research from Review Trackers, consumers spent 2.5 times
more of their time on listings that featured photos.
3. Get as many reviews as you can
Reviews are an important part of getting noticed online these days.
Consumers love writing reviews about businesses and they also like
reading them. Google has taken note of this. It wants to promote the
best local businesses and what better way to determine who those
businesses are than through positive user reviews? If you want to really
increase your rankings, encourage your customers to leave reviews
whenever you can.
Getting your business to show up on Google’s 3-pack is a lot more
challenging than it was with the 7-pack; obviously, because there are less
spots. The tips above will help, but you will need to continually keep up
with local search changes and ensure all of your company’s information is
listed correctly and updated going forward. Not only that, but make sure
you make smart use of categories and strategic keyword placement within
your profile to give it strength.