You probably already know how important reviews are in terms of
marketing your products and services. They break down the barriers your
potential customers may have when trying to decide whether or not to do
business with you.
Reviews and testimonials can bring a lot of credibility to your business,
which ultimately results in higher conversions and more revenue.
Whether you’re a dentist, handyman, attorney, chiropractor, electrician,
or other local services company, it is important to build up a certain level
of trust with your prospects – and reviews can help you do just that.
In other words, they bring an incredible level of profitability that
businesses cannot afford to ignore.
Maybe you already have some glowing reviews and are wondering how to
get more eyes on them. This is key.
Here are three places you can show them off for maximum exposure.
1. Your website
Displaying customer reviews on your actual website will really help draw
in sales because these prospects are obviously already interested in your
business. So putting your customer reviews and testimonials where they
can clearly see them will only work to your benefit. Ideally, you should
have a testimonials page, but don’t be shy about posting a few of them
on your home page and other pages as well.
2. Social Media
It’s hardly surprising that displaying your reviews on social media is going
to give you ultimate exposure. With millions of visitors every day, these
sites give you the opportunity to show off your ratings to a massive
number of people. Take Facebook for example.
If you go to the ‘about’ section on your business page timeline, you’ll see
it if you edit the address section, there’s an option to check a box which
reads “show map, check-ins and star ratings on the page”.
3. Place them inside of your e-books or reports
If you’re giving away free e-books or reports to get opt-ins for your email
list, put your reviews and testimonials inside of them to boost results.
You’re already giving them helpful information that they find valuable by
providing the content. Including your reviews and testimonials will further
add to the fact that your business is the right one to meet their needs.
4. Add them to your printed marketing materials
Just like everything mentioned above, reviews and testimonials can also
help any printed advertising perform better. Most of the time, you may be
limited on space, but it only really takes one or two reviews to show
prospects that you are reputable.
5. At your place of business
Showing off your reviews and testimonials inside of your place of business
is powerful. It’s a great way to show existing customers that they’ve
made the right choice and can go a long way in customer retention and
Reviews and testimonials themselves are important. But it’s where you
display them that brings the real value. Displaying them in the places
mentioned above will definitely shine a positive light on your business,
increase conversions, and help you generate more sales.