3 Local Marketing Stats And What They Mean For Your Business

Thinking of focusing more of your marketing efforts on local search but
you’re not sure if it’s worthwhile? Consumers have been using the
internet to search for information for well over a decade. Search engines
have revolutionized the way we handle everyday life. During this journey,
location-based searching has shown steady growth as well.

Location-based searching is the practice of searching for a product,
service, or business based on location. Couple this with the fact that
mobile usage has grown exponentially in recent years, you can only
image how this has impacted the level of local searches performed by
consumers.

Both local and mobile consumer buying habits have had significant
impacts on the marketing world and are becoming more popular as time
goes on. Here are some statistics you may not know and what they mean
for your business:

1. Most local consumers use local information in ads

Google actually carried out a survey into local search behavior and the
results showed over 60% of consumers wanted ads to be customized
based upon their location. Around 61% prefer ads that are customized to
their exact location, while 67% want them to be customized to include at
least their zip code and city.
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So what does this mean? It means your business needs to ensure that the
ads you place are extremely targeted by making uses of location
extensions.

2. Nearly 70% Of Consumers Use “Call” Or “Get Directions”

If you’re wondering just how important it is to list your phone number and
address, this statistic clears it up. With this amount of smartphone users
claiming to use the “call” and “get directions” feature on Google, your
business is seriously missing out if your details aren’t included in your
Google My Business profile. Double check to make sure your address and
phone number are correct. Also, claim and optimize your listing for even
better results.

3. Mobile Searches Lead to Action FAST

Another very interesting fact is that 70% of searches on mobile devices
are followed up with an action within one hour. Even more importantly, a
significant 50% of consumers who carry out a local business search on
their smartphone or tablet, visit the company’s store within one day.
So not only are potential customers carrying out more local searches,
they’re also following up on their search. You know what this means… If

your company wants to connect with SERIOUS potential buyers, your
local listing has to be up to par and ready to give these consumers the
information they need. In other words, make it easy for them to buy from
you.

As you can see from the information above, local search has become
extremely popular in recent years. It’s driving in a lot more local
consumers, not only to company websites, but into physical company
doors.

So if you’re looking to draw in new customers, increase website traffic,
and boost profits, local search is definitely your first order of business.